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Nairobi City County and WRC Safari Rally Kenya Forge Thrilling Partnership

NAIROBI: 5th March 2024

Discussions are at an advanced stage between Nairobi City County and World Rally Championship Safari Rally Kenya on possible partnership between the two teams. Nairobi presents a unique opportunity to amplify the vibrant energy of the city and boost sports tourism.  Nairobi will be hosting leg 3 of the rally and providing support services in various areas including environment and licensing, the capital city plans to showcase its dynamic urban landscape, cultural richness, and hospitality to a global audience of rally enthusiasts, teams, and visitors. The rally’s presence in Nairobi will not only inject excitement into the city but also stimulate economic activity in various sectors, including hospitality, transportation, and entertainment.

County Executive for Inclusivity Public Participation and Customer Service who met with the team from the WRC Kenya said Nairobi can leverage the rally as a platform to highlight its diverse attractions, from bustling markets and historic landmarks to serene parks and vibrant nightlife. Through strategic marketing campaigns and collaboration with local businesses, Nairobi County can capitalize on the rally’s international exposure to attract tourists and investors interested in exploring the city’s offerings beyond the race track.
Safarirally10Dr. Nyalita said, Nairobi County’s collaboration with the WRC Safari Rally Kenya not only provides a platform to elevate the city’s profile, amplify the vibe of the city, attract visitors, and drive economic growth through sports tourism but also harnessing the rally’s energy and global reach, “Nairobi has the opportunity to showcase its unique charm and hospitality while positioning itself as a must-visit destination for both motorsport enthusiasts and leisure travelers alike.” she added

The rally championship is set to begin on 28th March 2024 at the heart of the City’s Kenyatta International Convention Center (KICC) Nairobi, and concludes in Naivasha, Nakuru County on 31st March 2024.


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